SEO is a technique used in the modern digital world to establish a strong online presence. It involves optimising your website to ensure that search engines such as Google rank you on their engine. Using your SEO, along with your social media marketing strategies can be beneficial for your business, and here is how.
1) Frequently post high-quality content on your social media accounts
2) Link the content directly to your website
Keywords are the primary basis of SEO, which means that the more you use your SEO Keywords on your social media posts, the more likely it is for the SEO algorithms to rank them and find relevant sites.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business and ultimately mean that your business misses out on potential leads as they will leave your page for one of your competitors’.
It is therefore, important to integrate images in your posts as people have a tendency to be more drawn to visual information compared to text, which is why images are so important to capture the attention of the target audience.
If you need to speak to us about SEO, social media marketing, or if you have any questions, we are happy to assist you; please contact us.