Your website is an important part of your online marketing presence and understanding the importance of web design is important.
As you look at your website, you must ask yourself:
1) How does it impact my audience and my business?
2) How does it make my business seem? What impression does it give?
Your website will give your audience the first impression of your business. It is essential to make a positive impact on your audience. Studies have shown that if only given 15 minutes to consume content, 66% of people would prefer to see something beautifully designed rather than something plain and simple.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business and ultimately mean that your business misses out on potential leads as they will leave your page for one of your competitors’.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn more about your business or leave and turn to a competitor.
If you need to speak to us about Web design, or if you have any questions, we are happy to assist you; please contact us.