How long do you wait for a website to load?
Most people will get annoyed and won’t even wait two seconds for website content to pop up!
But, why is website load speed so important? What difference does a fraction of a second make?
#1 – Website speed is the first impression you ever make
First impressions are vital! Your visitors make an instant judgement about you and your business.
If your website loads fast, you’ve instantly made a strong first impression. It’s a quick win for user experience! If it loads fast, your new visitor is immediately happy because we consider fast websites to be professional and trustworthy and reliable.
A slow website, on the other hand, makes us think it’s unsafe, insecure, and untrustworthy. And it’s difficult to turn around that negative first impression.
You don’t get a second chance when it comes to user experience.
#2 – Speed is expected!
In 2019, the expectations are high when it comes to site speed. We expect fast loading times.
Think about how you use the internet every day. You’re looking for quick answers and immediate results.
Unfortunately, for small businesses and start-ups, you don’t always have that luxury. It’s best to be as fast as possible right from the start.
#3 – The long-term effect of slow website speed
A slow website affects your natural growth and word-of-mouth. Customers slowly stop referring your service because of their poor experience. Established websites are less likely to link back to your content and it may even put people off signing up to your newsletter.