SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases.
If you’re not sure why this matter, just think about how you normally find the information you need during your everyday life. What would you do if you needed to replace your TV and weren’t sure which model to buy?
If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google. You’d search “best 50-inch tv”. Then, you’d scroll through the results and click the one that seemed best suited to your needs.
So, other than putting you at the top of the google searches, here’s 3 benefits of SEOs
#1 – SEO targets quality traffic
One of the biggest advantages of SEO is that it’s an inbound marketing strategy.
Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods centre on making it easy for your audience to find you when they want information.
After all, who is going to be more receptive to your marketing efforts: Someone who sees your ad on a billboard during their commute, or someone who comes across a list of tips you published while searching for help online?
#2 – You don’t need to pay for ads in SEO
Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query.
This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.
Once you’ve made that initial investment, there’s no ongoing cost to keep attracting traffic to your content.
#3 – You can move ahead of the competition
Today, SEO is widely considered a staple of any marketing strategy. In fact, 61% of marketers say that improving their SEO and improving their online presence is a top priority.
This means that your competitors are likely already taking steps to establish high rankings in search results. With an SEO strategy of your own, you can keep up with — and ideally, move ahead of — them to stay competitive within your industry.
If you would like to know more on how we could help you get started with your SEO strategies, please feel free to contact us.